02. ..
THE PROBLEM

§$Most of the advertising materials that are published on free digital channels are not systematically logged, and are therefore not monitored for expiring usage-rights.

Advertisers are therefor in constant danger of committing rights violations, without knowing it. And, especially, without the chance to prevent it.

Due to sheer volume, it is not possible to manually check the current online marketing materials and their usage-rights in retrospect, at least not at a reasonable cost…